Normally when I think about clever features, I’m thinking about software, as in Gmail’s brilliant attachment prompt, and WordPress’s smart logo redirect. I caught a commercial on TV today, though, for the Ford Escape that demonstrated the new foot-activated liftgate. Check out this article and video on Forbes.com. It struck a chord because I think it’s a great example of one of the concepts I wrote about from The Little Black Book of Innovation – looking for innovation opportunities in the space where people compensate. When you watch the simple wave of a foot underneath the back bumper of the vehicle, it seems completely obvious that someone should have come up with this idea eons ago. How often do you struggle with your hands full when you approach the trunk or hatchback of your vehicle? Especially when what I’m carrying is heavy, the last thing I want to do is put it down and have to pick it up again after I open up the trunk. Kudos to Ford for delivering some real innovation!