Taglines: Xero

In my last post, I talked about why I liked the tagline that Workflowy uses on their home page. Today I’ll cover another example I enjoy.

Beautiful accounting software – Xero

Beautiful and Accounting are not two concepts that we normally put together. Really, nothing associated with accounting seems beautiful, except perhaps to accountants themselves. However, as a small business owner, I can tell you that accounting software can be a nightmare, even for a tech-savvy person who isn’t afraid of numbers and has a decent understanding of accounting. So, for any accounting software company to care about making a beautiful product is one huge step forward for those of us that have to use it – and for a company to actually deliver on that is an even bigger deal.

In the long run, I think Xero will need to come up with another tagline – the more competition there is, the more sophisticated users become, the more we will expect beauty in the products we use – but for now, I think they’re using their tagline to make an important statement about an element that distinguishes them from the competition, when competition in this area largely relies on pricing. There are some feature differences between various tools, but accounting software has to do largely the same thing because it’s such a well-defined practice.

In the meantime, though, I enjoy using Xero, both for its aesthetics and its functionality.

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